Sharing Identity through Indigenous Tourism: Osoyoos Indian Band's Nk'Mip Desert Cultural Centre
Keywords:
indigenous toursim, semiotics, visual identity, authenticity, hybridity, museumAbstract
Expressing a visual, indigenous identity in tourism
can be a balancing act between maintaining a level of recogni
tion and familiarity that mirrors the expectations of the public
imagination and conveying a representation that is locally
meaningful and emblematic to hosts. This article addresses
this issue through the example of the Nk'Mip Desert Cultural
Centre, owned and operated by the Osoyoos Indian Band
(OIB) of British Columbia. Semiotic and visual analyses were
used to explain the messages about OIB identity that the
Centre communicates and to provide a framework to discuss
three main issues in tourism discourse: control, hybridity and
authenticity.
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