Ideologies of Olympic Proportions: The Aboriginal Language Broadcast of the Vancouver 2010 Olympic Games

Authors

  • Sarah A. Shulist University of Western Ontario

Keywords:

Language ideology, language revitilization, Aboriginal identity, multiculturalism, Vancouver Olympics, media

Abstract

This paper considers the language ideological impli
cations of the decision to broadcast the Vancouver 2010 Olympic
Games in eight Aboriginal Canadian languages. Using media
coverage of this decision, I consider the motivations expressed
by the organizers, the representations of the event by journal
ists presenting it to a predominantly non-Aboriginal audience,
and public reactions to these representations. I analyze this
media event as a "language ideological debate" in which compet
ing discourses about language revitalization, multilingualism/
multiculturalism and identity (both Canadian and Aboriginal)
reveal deep disagreement among participants with respect to
the meaning, role and importance of Aboriginal languages in
Canada.

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Published

2012-11-30

How to Cite

Shulist, S. A. (2012). Ideologies of Olympic Proportions: The Aboriginal Language Broadcast of the Vancouver 2010 Olympic Games. Anthropologica, 54(2), 267–280. Retrieved from https://cas-sca.journals.uvic.ca/index.php/anthropologica/article/view/887

Issue

Vol. 54 No. 2 (2012): Good Spirit, Good Medicine: Religious Foundations of Healing in the Caribbean

Section

Articles

License

Copyright (c) 2012 Sarah A. Shulist

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